The Effect of Marketing Mix on Repurchase Intention of Hydroponic Farm Vegetable Products

The goal of this study was to examine how the 7P and 4C marketing mix affected satisfied consumers were with vegetable products from Koltivare Hydroponic Farm, analyze effect on repurchase intention Farm products, products. analyzing (7P 4C) have an intention, which is mediated through consumer satisfaction Structured equation modeling partial least squares (SEM-PLS) methodology employed in study, SmartPLS 3.0 software used run analysis tools. According study's findings, variables product, pricing, advertising, people, tangible proof, procedure, cost directly affect satisfaction. Then there a direct influence place, physical evidence, communication intention. While indirect shows results that intervening namely price, process, mediation research full mediation.